Vetta Nordic Spa
The most authentic hydrotherapy experiences in Ontario.
Problem Space
In early 2023, I was a first-time customer at Vetta Nordic Spa who experienced various usability difficulties on their website but ended up very satisfied with the venue and the services.
How may we elevate the digital experience for the brand and attract more customers?
Roles: Research, UX/UI Design, Content Design
Project Type: UX/UI redesign
Tools: Figma, FigJam, Photoshop, Blush
Launch: View Prototype ↗
Heuristic Evaluation
To better understand the painpoints and roadblocks, I conducted a detailed heuristic evaluation for the most used pages.
Click the page name below for the full-size view.
Heuristic Evaluation Overview
Research
Through heuristic evaluation and personal experience as a customer, I was able to define painpoints and roadblocks and convert them into opportunities.
Design Principles
Business-driven
The new website is not only a digital makeover, but also a new tool to drive sales and improve business for a more successful brand.
Simplicity
The website displays consumable and useful information for the users in a logical and intuitive layout, with no visual roadblocks.
Before & After
01. Main Navigation Bar
02. Landing Page
03. Nordic Spa / Hydrotherapy Page
04. Massage Page
05. Dine and Drink Page
06. First Visit Guidance Page
07. Booking Page - #01
08. Booking Page - #02
Hi-fi Designs
Click the page name below for the full-size overview.
Full view of the Homepage
Style Guide
Work and Learn
As I started designing the website, I brought back the memories when I was a confused customer trying to collect information from the site so I can make decision to book myself in. A few things that I learned:
1. Mark down the issues/roadblocks on your first try on the existing site. If you run into these issues, other customers may also do.
2. Prioritize the service and business goals before visual design.
3. Information architecture comes after the business goals. The logic behind each tab is important.
4. Luxurious brand pair with luxurious visual identity.