Messy Jurno 1.0

Learn about yourself from your own words

/ B2C iOS App

CLIENT

Self-initiated

MY ROLE

End-to-end Product Designer

TIMELINE

April - August, 2023

TEAM

Roxy Shi

And her curious friends

/ INTRO

Messy Jurno is a self-discovery app that helps people cultivate self-awareness through intentional journaling, for a happier, healthier and more truthful life.

I led the end-to-end design process from ideation to the hi-fi prototyping and everything in between. Welcome all constructive feedback for improvement.


Currently revamping the whole app towards 2.0.

/ CONTEXT & RESEARCH

COVID-19 changed everything

ESPECIALLY on our mental health

The negative impact of COVID-19 is enormous, especially on mental health. During the pandemic, there was a sharp increase in anxiety and depression, I was one of the people who suffered from this.


According to The Economist, October 11, 2021 issue “Covid-19 has led to a sharp increase in depression and anxiety”, we have 28% more cases of depression and 26% more cases of anxiety compared to pre-COVID time. And “Women fared worse than men.”

Source: “Global prevalence and burden of depressive and anxiety disorders in 204 countries and

territories in 2020 due to the covid-19 pandemic”, by D.F. Santomauro et al., The Lancet, 2021

/ INITIAL EXPLORATION

Save me from myself

To help myself imrpve mental health, I sought out the common ground between journaling, mental health and self-awareness as the product position. Journaling is one of the most effective ways to organize thoughts and improve mental health. With intentions, we can reflect on their stories and raise self-awareness. Like our muscles, it takes time to form the habit to optimize the benefits.

Mind map to connect the dots

Illustration

/ THE CHALLENGE

How may we help people cultivate self-awareness and discover patterns for a happier life via intentional journaling?

/ RESEARCH

User Interviews and Competitor Audit

People are suffering more than I thought

I interviewed 8 friends aged between 27-36 years old from different industries. 8 out of 8 of them had experienced frustration and anxiety within the 48 hours; 7 out of 8 of them had journaled before for 3 main purposes:


  • Organize and collect ideas

  • Express thoughts and feelings to the safe outlet

  • Log discoveries for personal development

Competitor Audit

I tested 30+ similar products in the market - both physical and digital - to learn about their onboarding, UIs, user journeys and features in comparison to my product hypothesis. Journaling is a very popular topic but none of them have combined journaling, self-awareness and mental health together.

User interview and competitor audit takeaways

Diagram

/ DESIGN PRINCIPLES

Effortless journaling for effortless growth

/ IDEATION

How to take users on a pleasant journey?

Keep the essentials only

The whole user journey includes “before, during and after” with four main sections to innovate and reimagine the experience.

User Journey Sketches

Image

Selected UI Evolvement

Home Screen

Letting the user set up their own wallpapers is the most intuitive and personal solution to the home screen.

I went through a few options that are worth exploring for the edge cases:


  • Arts + health check-ins

  • Arts + daily self-affirmation quotes

  • Last mood check indicator

  • Day streak

Mood Check Screen

The mood check screen went through an iterative process to be more accessible and more cohesive to meet heuristic requirements, such as:

  • More accessible typography choice

  • More accessible graphics

  • Consistent colour options from the design system

Users can identify mood options based on the title, graphics and the associated shapes.

Hi-fi Design and Features

Hi-fi Design and Features Overview

Image

/ FEATURE 01

Personalized Space

Users can set up custom wallpapers on the home screen to create a personalized space that brings delights when journaling on the app.

/ FEATURE 02

Reimagined Journaling

Start with a mindfulness check-in by categorizing your journal and mood to train our brains to be more aware of the thoughts and feelings. Follow with an innovative digital journaling experience, supported by voice recording with transcripts, AI-generated personal prompts, photos and location. To capture moments of life from all angles.

/ FEATURE 03

Grow From Your Own Words

The “Journal” and “Insights” features provide a holistic view for users to review, reflect and grow via organized data at their own pace.

/ IMPACT

Effortless journaling for effortless growth

Project Takeaways

Designing Messy Jurno was a fun and rewarding process, where I learned a ton from the collaborations with interviewees and from senior designer's feedback. Here are a few takeaways that I would carry forward:

Let's make something great together!

roxy@roxyshi.com

Copied

MULTI-DISCIPLINED

SOCIAL

2024 Roxy Shi. All Rights Reserved.

Made with love, passion and the right amount of OCD.

Last updated by Roxy on

Tuesday, Dec 3, 2024

Let's make something great together!

roxy@roxyshi.com

Copied

MULTI-DISCIPLINED

SOCIAL

2024 Roxy Shi. All Rights Reserved.

Made with love, passion and the right amount of OCD.

Last updated by Roxy on

Tuesday, Dec 3, 2024

Let's make something great together!

roxy@roxyshi.com

Copied

MULTI-DISCIPLINED

SOCIAL

2024 Roxy Shi. All Rights Reserved.

Made with love, passion and the right amount of OCD.

Last updated by Roxy on

Tuesday, Dec 3, 2024