Vetta Nordic Spa

Digital makeover for the authentic Nodic spa

/ B2B SaaS CRM

CLIENT

Self-initiated

MY ROLE

UX/UI Designer

ACTIVITY

End-to-end

TIMELINE

March 2023

/ INTRO

This project aims to give the brand an elevated digital makeover for its online presence and improve the business.

I initiated the project and designed the end-to-end web experience, reorganized the information architecture and created new digital assets to ensure the brand standard is consistent from the website to the spa venue.

/ CONTEXT

A confused new customer

In early 2023, I was a first-time customer who experienced various usability difficulties on the Vetta website while learning about their service. From parking, to clean towel supply and booking system, I found it very challenging to get educated before committing the trip, but I did it anyways. The spa experience was wonderful!

I wondered, how can we improve the website and help more people get to experience the authentic Nordic spa?

/ STEP 1

Heuristic Evaluation

To gain a clearer understanding of the roadblocks and collect ideas for the new information architecture, I conducted a detailed heuristic evaluation for the most used pages.

Click the buttons to see the detailed pages.

Main Navigation Bar

Home Page

Hydrotherapy

Booking Page

Recommendation Page

Heuristic Evaluation Overview

Image

/ STEP 2

Research

Through heuristic evaluation and personal experience as a customer, I was able to define painpoints and roadblocks and convert them into opportunities.